(Francisco Kjolseth | The Salt Lake Tribune) Raelene Davis has been Ski Utah's marketing genius for 41 years, as she poses for a portrait on Tuesday, April 7, 2026. She spearheaded the 4th grade learn to ski program; the 4th, 5th and 6th grade Passport; Discover Winter and National Learn to Ski and Snowboard Month. During her time, the number of skier days in the state rose from about 2 million to about 7 million and she has brought billions of dollars into the state in tax revenue, per Ski Utah president Nathan Rafferty.