(Bridget Bennett | The New York Times) Hannah Neeleman, last year’s Mrs. American pageant winner, with her family during the Mrs. World beauty pageant at the Westgate Hotel and Casino in Las Vegas, Jan. 19, 2024. Online, Neeleman goes by the name Ballerina Farm, and millions of people watch her almost daily videos depicting her life with her husband and children in the countryside 30 miles from Salt Lake City.